Backdrop
Identity, Packaging Design & Photo
2018
Painting can be pretty painful, DTC brand Backdrop is on a mission to transform the whole process. Who’s got time to sort through 1,000 shades of white? From picking your perfect color to finding the right supplies, to applying your final coat, Backdrop provides a simplified user experience for today’s generation of painters. Creating your own backdrop should be simple and inspiring—everyone has the potential to make a home their home.


Aruliden - New York, New York


NYC & Santa Barbara, California